Education & Learning Support Marketing
Helping Families Find You, Through Google Search and AI
Working with therapy providers, advocacy services and learning support organisations across the United States to build long-term visibility through SEO, Google Ads and AI search optimisation.
Marketing That Understands Your Industry
Education and learning support organisations operate in a unique space. Your clients are often parents and families navigating an overwhelming system, searching for answers at a moment when trust matters more than almost anything else. Generic marketing agencies and education SEO companies rarely understand this.
I work specifically with US-based businesses in the special education, learning support and educational advocacy space, including organisations supporting families through dyslexia, learning differences, IEPs and special education advocacy. I understand the language your audience uses when they search, the trust signals that matter to them, and how to position your organisation as the clear, credible choice when a family finds you online.
How I Help Education & Learning Support Businesses Grow
SEO for Education Websites
Search Engine Optimisation built around how families actually search when researching learning support, special education advocates, or educational services in their area. As an SEO specialist for education businesses, I focus on technical SEO, content strategy and on-page optimisation designed to build trust and visibility with the families who need you most.
AEO & AI Search Visibility
As more families begin their research using AI tools like ChatGPT and Google AI Overviews rather than traditional search alone, visibility in these new channels is becoming essential. I help education and learning support organisations show up and get cited accurately when families ask AI tools about specialists, services and advocates in their area.
Google Ads
For organisations ready to scale beyond organic visibility, I also manage Google Ads campaigns designed to generate qualified enquiries quickly, complementing long-term SEO growth with immediate visibility where it matters. This works especially well alongside an SEO strategy, giving you visibility today while your organic presence builds over time.
Real Results for Education Organisations
One learning support organisation I worked with went through a website migration that was not handled correctly, resulting in a 35% drop in their organic traffic almost overnight. Families searching for their services simply could not find them anymore.
I diagnosed the technical issues, rebuilt the site’s structure and fixed the indexing and on-page problems systematically. Within three months, not only had their traffic fully recovered, it had grown to 15 to 20% above pre-migration levels, restoring and ultimately improving the organisation’s visibility to the families who needed their services.
Why Education & Learning Support Organisations Choose to Work With Me
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12 years of SEO experience, with hands-on work specifically as an SEO specialist for education and special education advocacy businesses
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Direct experience with the unique trust dynamics and search behaviour of families seeking learning support and special education services
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Early and active experience in AEO and AI search visibility, helping clients stay ahead as search evolves
- A personal, hands-on approach rather than being handed off to a junior account manager
- I work specifically with US-based education and learning support organisations, and I am comfortable collaborating across UK and US time zones
Hear From My Clients
10 out of 10 service! Marek completely transformed my business from a small time niche to mainstream. He understands SEO, YouTube and Google marketing, as well as AI. His reports are detailed and on point. LeadGem Marketing services are fast, efficient, and high quality. You will NOT get anything better than LeadGem if you go with a big agency. I cannot thank Marek and LeadGem enough for launching my business and making it a huge success. Best decision I ever made!
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Marek has been absolutely amazing. His level of knowledge and detail-orientation has been a game changer for our business!!
He is very thorough and very communicative, which I appreciate, considering we have worked with several other marketing related firms. Highly recommend!
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Common Questions From Education & Learning Support Organisations
Do you only work with special education advocates, or other types of organisations too?
I work with a range of businesses in the education and learning support space, including therapy providers, advocacy services, tutoring organisations and similar businesses, not just individual advocates. If you support families navigating learning differences or special education, this likely applies to you.
How quickly will we see results?
SEO is a long-term investment, most clients see meaningful movement within 3 to 6 months, with results building steadily from there. If you need visibility sooner, Google Ads can generate qualified enquiries within days, often running alongside SEO while it builds.
We already have a website. Do we need a new one?
No. Most of my work involves improving an existing website’s structure, content and technical foundations rather than rebuilding from scratch, unless something is fundamentally broken, as in the migration case study above.
What does AEO and AI search visibility actually involve?
It means making sure your organisation shows up accurately when families ask AI tools like ChatGPT or Google AI Overviews about services in your area. This includes structured data, clear content and the same trust signals that matter for traditional SEO, applied to a newer set of search behaviours.
Do you work with our existing team or agency?
Yes, where relevant. I am happy to collaborate with an internal marketing person, web developer or another partner you already work with, rather than requiring everything to go through me alone.
What does it cost?
Every organisation’s needs are different, so I do not use fixed packages. After a free growth assessment, I put together a bespoke proposal based on your goals, current visibility and budget.
Let’s Find Out Where You Stand
Every organisation’s starting point is different. I offer a free growth assessment to review your current visibility, both in traditional search and in AI-driven search, and identify the clearest opportunities for growth. From there, I put together a bespoke proposal tailored to your goals and budget, no generic packages, no guesswork.
Ready to Get Your Business Found Online?
Get Your Free Growth Assessment
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+447507 283517
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Mon-Sat: 8 am – 8 pm
LeadGem Marketing
93 Meadow Way, Bristol, BS32 8BP, UK