Lead Gem Blog
Why every business needs to be using custom audiences
Custom audiences are a crucial part of your Facebook marketing strategy. If you want to see the best results you should be using them. A Custom Audience can be created from a list of people that have already engaged with your business. You can create ads to target...
The New Face Of Marketing: How To Capitalize On The Untapped Potential Of Messenger Bots
With social media as popular as it is, Facebook Messenger bots have become a strategic marketing tool. Instead of targeting the masses with generic email messages, businesses use these bots to appeal to customers on a platform they already frequent. It all starts with...
Facebook Messenger Chatbot: How to Use it to Sell More E-Commerce Products
Facebook Messenger chatbots are one of the fastest growing and most effective ways to connect with customers. Since its inception in 2016, bots have helped brands scale the way they interact with customers and made it easier to provide one-to-one service. Facebook...
Small Business Guide to Chatbots & Facebook Messenger Marketing
Chatbots are all the business buzz – and for good reason. They give customers of any-size business critical answers to pressing questions quickly. They can: Boost your average order value.Accelerate the buyers’ journey.Reduce your customer service costs. Pretty...
80% of businesses want chatbots by 2020
Businesses are beginning to see the benefits of using chatbots for their consumer-facing products, according to a survey by Oracle. The survey included responses from 800 decision makers including chief marketing officers, chief strategy officers, senior marketers,...
7 Ways Chatbots Can Increase Business Efficiency and Productivity
Does your organization invest a huge amount of time, energy and money in training employees? If yes, there is now a better way to manage such training. Smart computer programs can take all the loads off your shoulders. Chatbots are one such artificial intelligence...
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