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Why every business needs to be using custom audiences

Why every business needs to be using custom audiences

Custom audiences are a crucial part of your Facebook marketing strategy. If you want to see the best results you should be using them. A Custom Audience can be created from a list of people that have already engaged with your business. You can create ads to target...

Small Business Guide to Chatbots & Facebook Messenger Marketing

Small Business Guide to Chatbots & Facebook Messenger Marketing

Chatbots are all the business buzz – and for good reason. They give customers of any-size business critical answers to pressing questions quickly. They can: Boost your average order value.Accelerate the buyers’ journey.Reduce your customer service costs. Pretty...

80% of businesses want chatbots by 2020

80% of businesses want chatbots by 2020

Businesses are beginning to see the benefits of using chatbots for their consumer-facing products, according to a survey by Oracle. The survey included responses from 800 decision makers including chief marketing officers, chief strategy officers, senior marketers,...

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