You probably heard about SEO, and you know more or less what it is. If you want to grow your business but you are not sure what would be the best ROI for your business, here I present why you should give SEO a go.
SEO is a crucial way to grow your business online. Here are 11 benefits your business can get by using SEO.
1. SEO Delivers High Close Rates
Statistics show that an average SEO close rate is 14.6%, compared to a 1.7% close rate from outbound leads (when you reach to them).
When a customer makes the actual research of your product or service, it results in higher conversion. People doing their research online already have a specific requirement and purpose in mind. When they find your website, they are more likely to purchase.
2. SEO Is a High-Quality Source of Leads
SEO is one of the inbound strategies that are the most effective and successful way of getting leads for businesses.
If you are not getting leads from your SEO tactics, then you must revisit your activities. Another player in the market might be getting your share of the pie.
3. SEO Helps to Improve User Experience
There are many ways you can improve your website and maximize user experience. You should provide your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration.
Better user experience results in more clicks, more leads, better brand recall and higher conversion rates.
4. SEO Delivers Higher ROI
The Search Engine Journal reported that SEO inbound leads could lower lead generation cost by 61% versus outbound leads.
SEO lowers advertising costs. Once your website has a top ranking, you don’t need to use Google ads or other paid methods to get traffic. It means your investment in SEO will bring you higher ROI than other online marketing methods.
5. SEO Builds Brand Credibility
Ranking first, second or third may give your customers the idea that you are one of the industry’s top players. It shows that you are popular, and many users have researched you, too.
On the other hand, customers may think that you are not yet well-known or even a new player in the industry if you are at the bottom of the search engine results.
6. SEO Increases Visits to the Physical Store After the Search
After conducting local research online, customers have a high tendency to visit the local store or shop. For example, an internet user search for “Best Italian Restaurant in Bristol”. The search results will show a variety of options. That person will then visit his or her top choice and becomes a customer of that restaurant.
A particular study backs this up, stating that 81% of shoppers conduct their research online before going to the store and making the local purchase.
7. SEO Builds Brand Awareness
Brand Awareness is the extent to which the target market recognizes a brand. It refers to how familiar your customers are with your product or service.
According to Investopedia, creating brand awareness is one of the key steps in promoting a product.
8. SEO Helps Gaining Market Share
Being on top of the search list means Internet users can easily find your website. Ranking high in Google is a very effective way of getting leads for your business. Once they’ve found their required information from your website, these leads may turn into your customers.
Customers may either make a purchase, sign up for a membership or subscribe to a newsletter.
9. SEO Improves Website Performance
The speed of your website can affect your rankings on various search engine websites. Do you know that a two-second load time delay for your website will cost you 4.3% of sales? Speed matters to avoid reduction of customer satisfaction and to further promote better user experience.
Apply for my Free SEO Audit to get detailed feedback on your website performance and improvement tips.
10. SEO Increases Your Followers on Social Media
By the time you land on the first page of search engine sites, more and more people will be familiar with your business. Your brand’s awareness can go a long way, even to various social media channels. As users visit your website, they are more likely to click on your social media icons and eventually follow you.
11. SEO Helps You to Be Ahead of the Competition
You will grow as a business once you’ve implemented digital marketing strategies to your overall organizational plan. One of the most effective methods is Search Engine Optimization. You can be far ahead of your competition if they only use traditional marketing.
Make sure to take on the challenge and use SEO to your advantage. I am here to help you to rank your website higher and grow your business online. Get in touch to discuss how you could benefit from my services.